You’re a maker, a creator, an independent business built on craft and passion. You care deeply about what you produce, but your brand? It doesn’t quite match the quality of what you actually make.
Maybe you have a logo but no idea what to do with it next. Maybe you have a colour palette and a feeling but nothing that ties it all together. Maybe you’ve been trading for a while but something just isn’t quite right.
That’s exactly where I come in.
I take what you have, however much or little that is, and build it into a complete visual identity that works across every touchpoint to engage your customers. And because my background is in print, I know how your brand needs to behave in the real world. On a product label. On packaging. At an exhibition. On a sign. Not just on a screen. When we’re done, you’ll have the confidence to take your business out into the wild and be proud to show it off.
I’m not churning out designs from templates or relying on trends that’ll be dead in six months. I take a hand-crafted, personal approach to every project because I understand what it means to build something with intention. That means working closely with you to understand not just what you do, but why you do it. What sets you apart. What you care about. Then translating that into design work that feels premium, considered, and entirely yours.
In a nutshell I’m a designer that listens, works with you and doesn’t put you or your business into a package. I won’t hard sell — I’ll actually create something that is yours.
Because artisan brands deserve artisan design.
The foundation of everything. Whether you need a logo built from scratch, a refresh of what you already have, or simply a clearer sense of how to use what you've got, this is where we start. If your current logo is working, we won't reinvent the wheel. We'll build on it, tidy it up, and make it work harder for you. Because a great visual identity isn't about starting again. It's about creating something that's truly and unmistakably yours.
The document that stops everything going wrong when you hand your branding to someone else. Clear, practical, and usable and absolutely not a 60-page PDF of fluff. Because the whole point is that you can actually pick it up, follow it, and go out into the world knowing that everything you put in front of a customer looks considered, consistent, and totally and utterly you.
If you're thinking, how on earth am I going to make my logo look good on a label… allow me to introduce myself. Print can be an overwhelming beast to navigate, and that's where I come in. I know it, so you don't have to. Whether it's a box, a bag, a label, or a menu, whatever you need, let's get your products looking as good on the outside as they are on the inside.
Hand-drawn illustration that gives a brand genuine character. The kind of thing that can't be replicated by a stock library. Whether you want to build on your current brand and create something that feels entirely in line with what you already have, or you're starting from scratch and want your brand to look genuinely human, this is where I come in.
The things you need to exist in the world online: profile images, story templates, post formats, and email headers. Consistent, on-brand, and designed to look like your business rather than a Canva preset. I work with what you have and build on it, so that when you're posting, you're confident it's on brand and looking like you and not everyone else.
There’s no typical client for this service, but there are a few common starting points:
You've had the same look for a while and something feels off, but you're not quite sure what. Before we change anything, let's look at how your brand is actually working across everything your customers see. Is your logo doing the job? Does it showcase your business in the best light? Sometimes a full refresh is needed. Sometimes it just needs a tidy and some development around it. Either way, we'll figure out exactly what's right for you, not what's easiest to sell you.
You've got an event, a new product or want to develop some merchandise and want to keep it in line with your current look and feel. Whatever your goal, I'll work within your existing brand and create something that compliments what you already have across packaging, print, and digital, so it slots straight in, like it was always part of the family. So when you're out in the wild, you're proud of how your business looks.
You've got your logo, and not sure if you're using it in the best light. You're putting it onto business cards, signage, social media, or packaging, but is it being used in the best way? This is where I come in. I take your logo and develop your brand around your business needs, giving you a brand that you're confident in showing off to your customers and that puts a smile on your face when you are showing it off.
You've got a name, an idea, but don't know where to start? I listen, I take notes, I create something that is true to you and your business. Something that is in your voice and reflects your passion for what you do. It will work across all your customer touch points, so you are confident in showing off your business to your customers across print and digital. So when your customers see you, they remember you.
